Company brand logo
brands, the power of recognition

This site has been developed to give a specific explanation as to exactly what a Company brand contains. This site makes up part of the Brand sites. For an explanation of Brands, explore this page.


The brand scheme Company Brand © The Brands Scheme ©


Company Brand Explained
Firstly we have to turn our attention to a specific and unique aspect of a Company brand. This unique aspect is that an independent organisation can operate as a Company brand and it can also lead other Company brands. Exclusively, the only brand that can be in charge of an organisations Company brand is another Company brand. Another, less important aspect, of a Company brand is that it often only has an office function.

The organisation that a Company brand leads is registered as a "holding" or "limited" company. Often it is the limited companies, that are placed beneath the Company brand. These companies offer their own products and/or services, and also the limited company makes use of its own Company brand.

The organisation of the Company brand then contributes to the image of a product or service. The product or service can have it's own Brand, which stands by itself, (Service brand or Product brand).

The Company brand always remains central to the organisation and represents the integrity of all the brands which are led by that organisation.

The organisation that is a Company brand does not necessarily need to profile itself, as long as it represents its Product brands or Service brands.

The brand scheme ©
The Brands Scheme ©
Similarities between the brands
Image
Presentation
Differences between the brands
Company Brand An organisation that contributes to and manages the image…
Product Brand The Product brand is the brand of a product. Does the product…
Service Brand An organisation which provides a service. This can be own…
Personal Brand The human face of an organisation. The personal brand of a…
Visual Brand A Product supported brand. A visual brand can be prepared…
An organisation that contributes to and manages the image…
The Product brand is the brand of a product. Does the product…
An organisation which provides a service. This can be own…
The human face of an organisation. The personal brand of a…
A Product supported brand. A visual brand can be prepared…
The Brands-websites
an initiative of Bureau Scherpenisse.
Select the specific brand you are interested in learning more about:
Company Brand
Product Brand Service Brand Personal Brand Visual Brand
For more infomation about Bureau Scherpenisse and our other initiatives, please visit here
Bureau Scherpenisse, Amsterdam
mail@companybrand.eu
www.bureau-scherpenisse.nl
mail@bureau-scherpenisse.nl